A. Lange & Söhne has always been famed for its exactingly refined dress watches, the kind worn with a suit to the most formal occasions. So when, in 2019, it launched the Odysseus, its first sporty steel watch, the whole watch world was taken by surprise.

It was an elegant "departure." A brand that had only ever worn formal dress suddenly appeared in a crisp, casual, everyday outfit. Yet interestingly, the Odysseus did not lose Lange's soul for it; it kept that ultimate German craft and rigour, simply housed in a more relaxed, more versatile body. It proved that a person or brand of real depth is able to switch freely between different sides, and whatever side they put on, the inner quality does not change.

This is a mature and precious kind of freedom. Some people dare to hold only one image their whole lives, fearing that to change is to lose themselves; but those with real substance can move at ease between different looks, crisp and capable today, gentle and casual tomorrow, because they know clearly that however the surface changes, the core, true self is always there.

To be able to wear another side is not fickleness, but a confidence and a freedom. It means you are not defined by any single label, and have room enough to explore and show the richer layers of yourself. The more sure you are of who you are underneath, the more freely you can play with how you appear on the surface, because you know there is a self that no change of outfit can misplace.

What YEEKI.N believes in is that same freedom to "switch at ease": a person need not be trapped in one fixed image. Like the Odysseus, real substance is that whichever side you put on, you remain the whole, unique self you are. What we want is to accompany you, at ease, in exploring every side of yourself.

This article is sponsored by YEEKi and published on Watchgod.com. Learn more about YEEKi here