In 1957, Hamilton launched the Ventura, which not only had an epoch-making, Space-Age triangular avant-garde form, but, more importantly, was the world's first "electric watch," battery-driven, breaking free entirely from the traditional mechanical watch's reliance on a mainspring.

In an age when mechanical watches ruled all, launching an electrically driven watch was an extremely bold and far-sighted decision. It meant Hamilton was willing to leap out of the old frame everyone took for granted and embrace a wholly new, even uncertain, technology. What it saw was not "this is how everyone has always done it," but "in the future, perhaps a whole new possibility could exist." This vision to be first in the world and to bravely embrace change is exactly the Ventura's most precious inner spirit, far deeper than its avant-garde form.

Here is an important truth: the times always develop forward, and new technologies keep emerging. Whether a person or a company can stay ahead continuously often hinges on whether they have this vision and courage to "dare to embrace new technology." Clinging to old methods is safe, but easily left behind by the times; while those willing to actively understand, try and command new technology are more likely to seize the next wave of opportunity and stay ahead of the age.

Of course, embracing new technology takes courage, because the new always comes with the unknown and with risk. But true vision is exactly being able to see past the uncertainty before one's eyes to the vast, future-changing potential a new technology holds, and to commit to it decisively.

What YOOV believes in is that same vision to "dare to embrace new technology": in this age of rapid technological change, making good use of the newest, best technological tools can bring real breakthroughs to your business. Like the Ventura bravely embracing the electric age, being willing to embrace the right new technology is often the key to staying a step ahead and seizing the future.

This article is sponsored by YOOV and published on Watchgod.com. Learn more about YOOV here