In 1979, Piaget introduced the Polo watch. Both its name and design were tied to a coveted way of life of the time, the sport of polo, Manhattan's social set, the glittering, confident, elegant air of the golden years of the late 1970s.
The Polo is an integrated gold watch, the flowing lines between case and bracelet giving off an effortless sense of the premium. What it captures is not merely the beauty of a watch, but a whole posture of living: the composure and taste of one who plays polo in the sun, holds court at a party, and moves through life with ease. To wear it is, in a way, to put on that confident, elegant attitude to life. It reminds us that the most captivating style is never merely the pieces on one's body, but the whole character a person lives out, from the inside.
This is the most fundamental difference between "style" and "fashion." Fashion is external and expires, a trend that others tell you "to wear this season"; style is internal and your own, lived out a little at a time through how you live, how you choose, how you treat people. Pieces can be bought, but the attitude and presence that carry the pieces can only be lived out by yourself.
Of a person with real style, what you remember is rarely what they wore on a given day, but the unique character the whole person gives off, an inimitable personal mark fusing confidence, taste and a way of life.
What YEEKI.N Design believes in is that same "lived-out style": what we do is not merely pair good-looking pieces for you, but help you find and live out the most confident character, most like yourself. Like the Polo, carrying a whole way of life, real style is an attitude you live, from the inside out.
This article is sponsored by YEEKI.N Design and published on Watchgod.com. Learn more about YEEKI.N Design here