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🚨 Watch Insight #19
Rolex Pepsi - Price Movement After Discontinuation
When production stops, what happens to the secondary market?
Following the discontinuation of the Rolex GMT-Master II “Pepsi” 126710BLRO in April 2026, the market has seen a change in the supply-demand dynamic.
📉 Supply: Fewer pieces entering the market
📈 Demand: Collector interest remains strong
📈 Market Price: Asking prices have strengthened
Based on indicative secondary-market asking prices, examples that previously sat around S$20K–S$25K are now commonly being marketed around S$28K–S$35K+, although actual prices vary considerably according to year, condition, Oyster or Jubilee bracelet, completeness and seller. Discontinuation alone does not guarantee future price appreciation. Market prices remain driven by supply, buyer demand and broader market conditions.
DISCONTINUED. BUT DEMAND DIDN’T STOP.
💬 Do you think the Pepsi will remain one of the most sought-after modern Rolex GMT references?
#LuxeMontreMagazine #LuxuryWatchMarket #LuxemontreSG
Sources & Further Reading:
📖📖Bob’s Watches – Rolex Pepsi (GMT-Master II) Guide: Every Reference, Current Prices, and History
https://www.bobswatches.com/rolex-blog/buying-guides/rolex-gmt-pepsi.html?srsltid=AfmBOoqBo1IYGuCMIoTrgwrvwmJcviCejDYwm-u3SdFFBUPbt8zG49F-
This article is intended for educational purposes only. Views expressed are based on publicly available information, industry observations, and collector preferences. It does not constitute financial or investment advice.
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| Brand | ROLEX |
|---|---|
| Family | GMT-MASTER II |
| Reference Number | 126710BLRO-0001 |
| Movement Type | Automatic Winding |
| Movement | 3285 |
| Function | 24 Hours, Date, Dual Time |
| Diameter | 40.00 |
| Water Resistance | 100.00 |
| Case Material | Stainless Steel |
| Bracelet Strap Material | Metal Chain Belt |
| Watch Back | Solid Bottom Cover |
| Glass | Sapphire Crystal Glass |
| Buckle Type | Folding Clasp |
| Year Of Release | 2018 |
| Year Of Manufacture | undefine |
| Product Status | Brand new |
| Accessories | Complete Accessories |
Brand newComplete Accessories
Product From
Negotiable
Last update time: 2026-09-06 15:38:54
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